LuisaViaRoma reopens the doors of its historic Via Roma store with a renovation that embraces contemporary minimalism and refined simplicity. Stripping away the superfluous, the redesign reveals the store’s authentic essence, highlighting its original architecture through pure lines, natural materials, and a sophisticated lighting concept.
This renewed space serves as a multifunctional white canvas designed to showcase fashion, design, and artistic collaborations. The reinterpreted layout enhances spaciousness and functionality, offering an exclusive shopping experience on multiple levels with a dedicated fitting suite.
Our stores are where we present the latest projects, spotlight emerging brands, and set new trends, engage key customers for the future working in synergy with digital platform. Our 'Phygital' approach offers an unmatched service experience for elite clientele.
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50123 Firenze, Italy
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- stores.stores_locator_hours1 10:30-19:00
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- stores.stores_locator_inthisstore LuisaViaRoma stands as a premier fashion e-tailer, its roots dating back to 1929 when the Panconesi family inaugurated a quaint hat boutique in Via Roma in Florence. Today, the flagship establishment remains an emblem of visionary creativity and bold experimentation. Nestled in the heart of Florence, the Via Roma store exemplifies a pioneering spirit, serving as a convergence point where established brands blend seamlessly with emerging talents, offering a meticulously curated selection of the latest in fashion. At LuisaViaRoma, the realms of fashion, art, architecture and culture merge harmoniously. Through captivating installations crafted by esteemed designers and artists, engaging in-store interviews and events, debuts of the freshest arrivals, and indulging in culinary delights at the café, the brand consistently enamors and surprises its clientele.
50129 Firenze, Italy
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- stores.stores_locator_hours1 10:00-19:00
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- stores.stores_locator_hours7 10:00-19:00, 08:00-19:00
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LVR Play is LuisaViaRoma’s new space where urban culture meets contemporary fashion. A dynamic concept aimed at a diverse audience, featuring an ever-evolving selection for men, women, and children.
Here, iconic global streetwear brands meet contemporary collections and emerging designers, creating a perfect blend of style and lifestyle, ideal for every occasion.
Explore the latest arrivals, discover the selection, and let the energy of LVR Play sweep you up.
20123 Prato, Italy
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- stores.stores_locator_hours1 10:30-19:00
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LUISAVIAROMA Archives is a destination for fashion connoisseurs, offering a curated selection of pieces from past collections. Each item in the store is a testament to the craftsmanship and timeless elegance of renowned designers, allowing fashion enthusiasts to discover rare, coveted treasures from previous seasons.
50100 Firenze, Italy
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- stores.stores_locator_hours1 10:00-19:00
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SOTF, short for Store Of The Future, is a unique concept store dedicated to the sneaker world, featuring a curated catalog of the most renowned brands in streetwear and tastemaker fashion. SOTF customers enjoy exclusive access to the industry's most notable collaborations, limited-edition sneakers, and the remarkable SOTF clothing line. A refreshingly innovative space where sport meets modernity Over the years, SOTF has cultivated a vibrant community of sneaker lovers and streetwear enthusiasts.
55042 Forte dei Marmi, Italy
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- stores.stores_locator_hours1 10:00-13:00, 17:00-23:00
- stores.stores_locator_hours2 10:00-13:00, 17:00-23:00
- stores.stores_locator_hours3 10:00-13:00, 17:00-23:00
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- stores.stores_locator_hours5 10:00-13:00, 17:00-23:00
- stores.stores_locator_hours6 10:00-13:00, 17:00-23:00
- stores.stores_locator_hours7 10:00-13:00, 17:00-23:00
- stores.stores_locator_inthisstore
SOTF, short for Store Of The Future, is a unique concept store dedicated to the sneaker world, featuring a curated catalog of the most renowned brands in streetwear and tastemaker fashion. SOTF customers enjoy exclusive access to the industry's most notable collaborations, limited-edition sneakers, and the remarkable SOTF clothing line. A refreshingly innovative space where sport meets modernity Over the years, SOTF has cultivated a vibrant community of sneaker lovers and streetwear enthusiasts.
SOTF, an acronym for Store Of The Future, is a one-of-a-kind concept store dedicated to streetwear and a key player in the sneaker world boasting a catalog of the most notable brands in the world of streetwear and tastemaker fashion.
